Social Projects Foundation

23.11.2009

A social anti-alcohol and smoking campaign boosted on Russian TV: “Don’t let yourself be destroyed”.

B-rolls made by SHANDESIGN studio included famous personalities such as singerValeria, producer Andrey Konchalovskiy, actors Dmitry Kharatyan, Alexey Chadov, Vasiliy Stepanov and sportswoman Yelena Isinbaeva.

Valeria, Konchalovskiy and Isinbaeva disclose a harsh truth saying that Russia is the heaviest drinking country in the world, it is on top the list in number of divorces and people dying in boots. All this happen, naturally, due to excessive and unreasonable alcohol drinking.

Kharatyan, Chadov and Stepanov, in their turn, speak about harm brought by cigarettes, useful time senselessly spent on smoking and influence of nicotine on complexion of the fair sex, calling to break the cigarette “before it breaks you.”

Source: http://www.adme.ru/

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