October 1 saw an awards ceremony for winners of the 9th Moscow Social Advertising Festival of 2009.

GRAND PRIX

GRAND PRIX in nomination ‘Street Advertising’



Posters give the public a lesson in ethnic tolerance, reminding that many individuals whose contributions is integral with our history and culture were representatives of other ethnic groups.

Advertising agency: IMA Group


GRAND PRIX in nomination ‘Video Advertising’

Charity foundation for support of priority strategies in public health care – with production ‘The Swimming Pool’.
Advertising agency: OGILVY & MATHER Moscow

GRAND PRIX in nomination ‘Web Based Social Project’

Editors of 1 soc.ru – with production ‘Russia's First Site about Social Advertising’

FIRST PRIZE

In nomination ‘Video Advertising’

1. Advertising agency ‘MOVIE’ – with production series ‘Where Do Children Come from?’

The purpose of the campaign is to change the public’s suspicious and sometimes openly negative attitude to foster families, and to show alternative options for orphan child adoption by families. The video is based on a typical childish question, giving a straight response: regardless where children come from, they still need love.

2. Regional disabled citizens organization Perspective with production series on inclusive education for children.

The video was created as part of an information campaign to promote Inclusive Education ‘Children Must Study Together’ launched in May 2007. The project is done by Perspective jointly with its regional partners in 16 cities all over Russia.

In nomination ‘Street Advertising’

Oksana Denisiuk
ООО Advertising agency Republic with production ‘Remembering to Make Life Go on’



‘Graphic images for advertising campaign for the Public Civil Action of Caring People ‘Remembering to Make Life Go on’ by Anita Child Aid Charity Foundation jointly with Alpha Anti-Terror Unit Veteran Association, supported by Moscow City Government. Theme category: Homeland.

In nomination ‘Web-Based Social Project’

Independent nonprofit organization ‘Social Information Agency’ with www.tak-prosto.org — a site for charity and volunteer work promotion campaign.

The purpose of the SO SIMPLE! campaign is to tell people what NGOs do, who they help and why. It is to tell people that helping others is something everyone can do. The SO SIMPLE! website (www.tak-prosto.org) is a dispatcher of a kind for those who feel they are ready to act and want to help, while they don't know who they should help and how. Using the NGO database, such people can select an organization and activities after their heart. At the same time, this is a resource for those who is vaguely coming to realize that ‘something good has to be done’: they may find some guidelines to lead them to the future.

Using the website blog to tell about their involvement and charity, people share their personal experiences and ultimately set an example for others. In the Stories section of the website, you can read stories of real-life volunteers. If everyone who have such experiences can share them to their friends, neighbors and relations, who in turn will tell them to their friends, neighbors and relations, a snowball effect will follow, and finally charity may become an everyday topic.

SECOND PRIZE

In nomination ‘Video Advertising’

1. Flashprom animation studio with production ‘Crystal – Medication to Save a Smoker’

Social video advertising on combating smoking.

2. Independent Non-Profit Association ‘social advertising laboratory’ with production series:

Social advertising for prevention and treatment of HIV infection.

In nomination ‘Street Advertising’

1. Sergey Gorbunov with production ‘GOUACHE’



The work was the result of the impression from the horrible child fatality statistics on the roads. The goal is to motivate drivers to be more careful while driving, an attempt to make the adult society become aware of children before it's too late. I published this work in the social advertising contest at www.godmol.ru, where it was well ahead of the competition by the results of the poll.

2. Alexander Abrosimov with production ‘Disabled Citizens Need Friends’


Promotion of volunteer movement


THIRD PRIZE

Nomination ‘Video Advertising’


1. Vasiliy Danilenko with production ‘Compete for Success!’

 Video in support of young citizens’ small business ventures

2. Zavod for production ‘Fasten the Seatbelt’

Video for the traffic safety promotion campaign. Subject: Safety belts.

Nomination ‘Street Advertising’

1. Irina Rakcheyeva, LBL Communication Group with production ‘100 Reasons to Be an Optimist’



LBL Communication Group:

Acting Head of Creative Department: Vasiliy Pavlov
Senior Art Director: Nikolai Dolin
Art Director: Gleb Trzemetskiy
Copyrighter: Dmitriy Antipkin
Art design: Yuri Potapov

‘Reasons to Be an Optimist’ project is meant to lower social tension caused by the global economic crisis. The authors wanted to make the capital’s citizens and guests notice that life offers many opportunities to be joyful. Last spring and summer, 200 billboards were placed in Moscow.

2. Independent Nonprofit Association ‘Media Express Municipal Press Development Center with production ‘Tags Off’

Everyone is Different billboard series to promote tolerance was developed by the Experimental Research Youth Lab for relevant social products; the Lab acts as part of Independent Nonprofit Association ‘Media Express Municipal Press Development Center.

 The March 2009 Round Table and focus groups volunteered to join the project as models. This is the first series under the project ‘Tolerance As I Understand It. Tolerance Seen by Young Citizens of Saint Petersburg’.

Nomination ‘Web-Based Social Project’

1. Natalia Zuyeva with production ‘Russia Needs Donor Blood!’

There are many ways to help children with cancer: money, toys, moral support. But donor blood is what they need most. And it’s in extremely short supply in Russia. Our objective is to place focus on the donor problem, and ideally form a base of potential donors.






Source: www.adme.ru