News
| 2009-11-23
A social anti-alcohol and smoking campaign boosted on Russian TV: “Don’t let yourself be destroyed”.
B-rolls made by SHANDESIGN studio included famous personalities such as singerValeria, producer Andrey Konchalovskiy, actors Dmitry Kharatyan, Alexey Chadov, Vasiliy Stepanov and sportswoman Yelena Isinbaeva.
Valeria, Konchalovskiy and Isinbaeva disclose a harsh truth saying that Russia is the heaviest drinking country in the world, it is on top the list in number of divorces and people dying in boots. All this happen, naturally, due to excessive and unreasonable alcohol drinking.
Kharatyan, Chadov and Stepanov, in their turn, speak about harm brought by cigarettes, useful time senselessly spent on smoking and influence of nicotine on complexion of the fair sex, calling to break the cigarette “before it breaks you.”
Source: http://www.adme.ru/
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Все фотографии мероприятия | 2009-11-20
Love Letters to Future
Love is a message to the world we are living in and to our children who will live in the future. Send your love letter to the future today.
A project under the title Love Letters to the Future was created by Xenophile Media (Toronto) in order to increase the awareness of modern society of the climatic change. The goal of the project is to gather as many ‘love letters’ as possible and present them to the global community at the Climatic Summit which will take place in mid December this year in Copenhagen. During the Conference, the process of selecting letters to be read by celebrities will be displayed on a large screen.
A Time Capsule of built in Toronto will save 100 best messages out of those uploaded to loveletterstothefuture.com, which receive the largest number of votes.
The Capsule will be sealed in December 2009 to be opened on December 13, 2109.
Source: www.soconline.ru
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Все фотографии мероприятия | 2009-11-20
Drunken Driving Monument Mounted in Moscow
A giant 12-meter-high bottle filled with crashed cars was placed on Krasnopresnenskaya embankment, ADME.ru reports.
AdMe.ru was informed by Zavod advertizing agency, that the campaign is held under the auspices of State Car Inspectorate and supported by Russian Union of Car Insurers. The installation, the initial stage of the campaign, was coincided with the UN-established date – November 15 – the third Sunday of November, which is the World Day of Remembrance for Road Traffic Victims. The International Trade Center housing the First Global Ministerial Conference on Road Safety on 19-20 November was chosen as a location of the monument for the victims of drunk drivers.
Victor Nilov, deputy head of Road Safety Department of RF MIA said: “The place is not a random choice. The first ministerial conference on road safety will be opened in the Trade Center in Moscow in a few days.”
“We aimed to bring a message of incompatibility of alcohol and a car via comprehensible visual means,” says Maxim Fyodorov, the author of the idea, creative director of Zavod Social Communications Agency. “Actually, we showed what is generated by combining these two things – a pile of smashed cars. The campaign is held under a slogan “Had a drink? Never start! You’ll come to grief. The installation creating process may be seen at www.bezdtp.ru. This website should be familiar to you; it was used by previous road safety campaigns. Now, it orients solely at fighting against drunken driving.”
www.bezdtp.ru serves the engaging mechanism for movement “Traffic Free of Danger”. A user may download an avatar or banner to be placed in their social nets, as well as screen saver or a sticker image for a car. The campaign is in its infancy stage, but the installation has already captured the mass media.
“Delegates to the First Global Conference on Road Safety will see this symbolic monument for victims of drunken drivers,” said Natalya Agre, general director of Zavod Social Communications Agency, in her interview to Avtoradio. “The thing is that drunken driving is an international issue. The global community should know that we in Russia use various methods, apart from administrative ones, to solve it.”
Source: www.adme.ru
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